To answer your question, we found that blogs are one of the best social media resources to add you your white papers. We seem to get the most positive feedback from customers when they read a blog along with the white paper. Seems to give the white paper more relevence for them.
We are looking to generate some leads for a firewall security appliance. Anyone have any good recommendations?
Thank you for the ideas here. What percentage of leads you are generating are producing prospects that meet your target?
I like the start here. Let's not forget that you need to nurture leads, too and not just generate them.
my comment from 11/16