Is there a way to add comments to white papers.

I'm just starting a white paper program and I want to know if anyone has best practices for getting stared.

I've found that when you add some form of automated nurturing, you're conversion rates will rise.

To answer your question, we found that blogs are one of the best social media resources to add you your white papers. We seem to get the most positive feedback from customers when they read a blog along with the white paper. Seems to give the white paper more relevence for them.

Hope that helps.