Evolving Beyond the Lead

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Brian King – Mar 31, 2010 - 1:05PM

Is there a way to add comments to white papers.

gmedagli – Dec 21, 2009 - 2:26PM

To answer your question, we found that blogs are one of the best social media resources to add you your white papers. We seem to get the most positive feedback from customers when they read a blog along with the white paper. Seems to give the white paper more relevence for them.

Hope that helps.

Brian King – Nov 30, 2009 - 11:13PM

I like the start here. Let's not forget that you need to nurture leads, too and not just generate them.

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